Why become a B Corp in 2025?

TL;DR : Becoming B Corp in 2025 is much more than just obtaining a certification. It is a real lever for attracting talent, gaining customer trust, and building a company aligned with responsible values. Spoiler : it also boosts profitability 😮.

Why become B Corp in 2025?

In 2025, social impact is no longer considered a "nice to have" for a company. It has become a requirement from employees, partners, large buyers, and customers alike. In this context, B Corp certification stands out as a proof of trust for all your stakeholders.

Here’s why you should consider making the leap: 

1. Attract and retain top talent

According to a LinkedIn study, 76% of professionals would not apply to a company whose values do not reflect their own. As for Generation Z and millennials, they want more than just a salary; they are looking for a job that has meaning.

The B Corp certification sends a clear signal: here, we place social and environmental impact at the same level as profits. We want to attract engaged, creative people who want to see the business world differently.

2. Differentiate (for real) in your industry

B Corp is like a magic filter for your brand. In a market saturated with marketing promises (sometimes false), displaying the certification allows you to stand out with concrete proof of commitment.

And the numbers speak for themselves: 69% of European consumers say they prefer to buy from a B Corp if given the choice (source: B Lab Europe, 2023).

3. Stimulate financial performance (yes, yes, it pays off)

We often talk about ethics, but let’s also talk about business. A B Corp company often performs better over time: more robustness, a more loyal customer base, healthy organic word of mouth, and a better ability to navigate uncertainty.

Notably, B Corp certified companies demonstrated above-average growth during the pandemic (source: B Lab Europe).

4. Structure your practices and progress

Becoming B Corp is not just about checking boxes. It involves a thorough diagnostic of your practices, followed by a commitment to continuous improvement. Therefore, it is a highly useful tool for aligning actions, making clear decisions, and prioritizing what has impact (both internally and externally). It is also a lever to mobilize teams around a common vision, strengthen company culture, and give meaning to everyday actions.

5. Access an engaged community

Once certified, your company enters a global network of over 10,000 B Corps. This includes companies like Patagonia, Ciele, Danone, and many SMEs and nonprofits from Quebec.

It is a community that shares practices, business opportunities, and a common will: to redefine success in business. In short, a great club to progress, here or elsewhere.

In conclusion :

Becoming B Corp in 2025 is not just about getting a certification among many others. It is a real strategic choice to align values and performance, attract the right people, differentiate in a demanding market, and build a more resilient future.

Still hesitant? Reach out to chat!

Article written by Thomas, co-founder.